Marketing performance measurement review

This is the engagement most organisations come for. A marketing lead already has reports. What they do not have is a shared picture of what the spend produced, in language the finance director and the brand manager can both sit with.

Who it is for

In-house marketing and commercial leads at organisations spending across several channels — typically paid social, search, some outdoor or radio in Tbilisi, and an agency or two. The usual trigger is a planning cycle: next quarter’s budget is due, last quarter’s deck cannot support a cut, and nobody wants another argument based on impressions.

It is a poor fit if you need a daily numbers wall, or if the only ask is to rebuild an advertising account. We measure performance. We do not buy media and we do not take over community management.

The result you leave with

You leave with a visual briefing (printed and as a file) covering the period under review, a written note on what the numbers can and cannot support, and a working session on Kostava Street or by video in which we walk the room through the charts. The aim is a decision: which activity to keep, reshape, pause, or measure differently next time.

We do not promise a lift in sales. We promise a reading that is honest about attribution limits, seasonality in Georgia, and the difference between a media metric and a business outcome.

Scope

A standard review covers one organisation, one market (Georgia, or Georgia plus a named neighbouring market), and one planning period of six to sixteen weeks. We look at paid media invoices or exports, the organic activity that ran in the same window if you can describe it, and the outcome records you actually use — bookings, applications, store visits, donated funds, or pipeline stages.

Included

• A scoping conversation to lock the question and the period
• A request list for extracts, with examples of what “good enough” looks like from a Georgian advertiser’s usual stack
• Reconstruction of spend by channel, placement, and week
• Mapping of spend to the outcome series you name, with clear caveats where the join is weak
• A visual briefing of eight to fourteen charts, designed to be read on paper in a meeting, not as a product screen
• One ninety-minute presentation and a written follow-up of outstanding questions
• Two weeks of email clarification after the presentation

Excluded

• Media buying, creative production, or community replies
• Building or licensing a reporting product
• Ongoing weekly “check-ins” unless you add a quarterly briefing afterwards
• Survey fieldwork or brand-tracking studies (we can read them if you already have them)
• Legal advice on advertising claims

Who does the work

Nino Beridze leads the reading and the briefing. Giorgi Kapanadze handles the reconstruction of spend files and the first chart drafts. Ana Melikishvili joins when the outcome records sit in a booking or CRM export that needs careful joining. You will know who is on the engagement before we start.

How the weeks run

Days 1–10. Scoping, access, and a first pass at whether the files can answer the question. If they cannot, we say so then — not in week six.

Days 11–30. Reconstruction and a closed working draft. We may ask for a missing invoice series or a store-level extract.

Days 31–45. Visual briefing, rehearsal, and the presentation. We prefer the presentation in the Level 8 meeting room so the paper charts are physically in front of the people who will argue. Remote is available when the team is split between Tbilisi and Batumi or abroad.

Days 46–56. Written follow-up and the clarification window.

Duration and place

Six to eight weeks is the usual length. Rushing a review into three weeks is possible only when the files are already clean and the question is narrow (for example, “did the Tbilisi outdoor flight coincide with walk-ins, yes or no”). Work is based at Level 8, 71 Kostava Street, Tbilisi 0171, with remote sessions as needed.

What we need from you

A named counterpart who can obtain media invoices, channel exports, and the outcome file. Campaign names that match across those sources, even roughly. Permission to treat the numbers as confidential. If an agency must be in the room, say so at scoping; we will not ambush them with a surprise reading.

Constraints

We cannot invent a join between Facebook ads and in-store sales if you have no store timestamp, no promo calendar, and no holdout. We will still describe what the spend did in media terms, and we will mark the business-outcome page as inconclusive. Georgian and English source files are fine; Russian-language exports are workable with extra days.

Fee

From 4,800 GEL for a single-brand, Georgia-only period with two or three channels. Multi-brand groups, longer periods, and messy booking exports are quoted after scoping. A 40% deposit confirms the start week. See rates for how quotes are built.

Next step

Write to the studio with the period you want read and the decision hanging on it. If the calendar is full, we will say so rather than overlap two heavy reviews.

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