Studio
The people who read the numbers
Featurestreamhub is a small measurement practice on Kostava Street. We came out of agency reporting rooms in Tbilisi and decided the useful work was the reading, not the slide count.
Featurestreamhub started in 2021 after too many Monday mornings in which a media pack landed, a director asked what to do, and the honest answer was “the pack does not say.” Nino Beridze had spent years assembling those packs. Giorgi Kapanadze had spent years trying to reconcile them with finance. They rented a room on Level 8, 71 Kostava Street, Tbilisi 0171, and took only the part of the work they believed was missing: a careful measurement of marketing performance, drawn so a mixed room can see it.
We are not an advertising agency. We do not buy placements, write slogans, or promise a creative “concept.” Our craft is the period under review, the join between spend and outcome, and the briefing that follows.
How we work with a client
One named counterpart on your side. One question for the period. Files before opinions. If the files cannot support a claim, the claim does not go on a chart. That sounds severe; it is how we keep the visual briefing from becoming another decorative appendix.
We are used to Georgian and English working languages, to invoices that arrive as scanned PDFs, and to campaign names that drift between the agency and the advertiser. We would rather spend a week cleaning that than invent a tidy story.
The studio
The presentation room seats eight. We print the charts large enough to stand over. Remote sessions exist because many commercial teams split time between Tbilisi and the coast; they are not our preferred default for a first review.
People
Nino Beridze
Measurement lead
Reads the period, writes the briefing, and chairs the presentation. Previously built monthly packs for Tbilisi advertisers in retail and education.
Giorgi Kapanadze
Spend reconstruction
Turns invoices and channel exports into a week-by-week picture. Comes from a finance seat inside a media agency, which is why he distrusts totals that do not match a vat line.
Outcome records
Joins booking, application, and CRM extracts to the period. Joined the studio after years in hospitality revenue, where “campaign” and “occupied room” rarely shared a key.
What we will not pretend
We will not dress a weak join as a confident percentage. We will not compete with your agency for the media account. We will not call ourselves a laboratory or a research institute. We measure marketing performance, we draw it, and we sit with you until the next decision has a basis.